Be as detailed as possible with the different types of services/products that you want to promote with this Google AdWords campaign.
E.g. Free consultation, 50% off first order, $99 special offer until end of March.
This is important so that we can differentiate ourselves in ad and landing page copy to drive more conversions.
We can target cities, states, countries, radiuses. Be as detailed as possible.
It’s important to think about when the phone is answered, emails are answered etc
Provide as much detail as possible about the offer and messaging to be promoted on the new PPC landing page.